Tourism minister Olivia Grégoire told Le Figaro on Monday: “If we want to free up sites that are overly frequented, we need to bring other destinations to the fore and other tourist itineraries.” Unveiled Marketing is an Experiential Marketing, Live Media and Promotional Model Management agency supporting clients nationwide.
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France is to launch a campaign to persuade Britons and other foreigners to favour lesser-known landmarks over top destinations in a plan to tackle rampant “over-tourism” in the world’s most visited country.įoreign social media “influencers” will be used to push visitors away from Mont-Saint-Michel or the cliffs of Étretat in Normandy that shot to fame in the wake of the hit Netflix series Lupin.Īnd the streaming services series Emily in Paris has also been blamed for fans flocking to her favourite venues.įrance’s “network of embassies and consulates” will also relay the new message as part of measures unveiled as part of a government plan to “manage tourism flows” with officials warning that overcrowding has become “sometimes a threat” for the environment, quality of life of residents and customers’ tourist experience.
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